Advertising in healthcare means working with your hands tied. It can be done.
Search, social and programmatic inside each platform's health policies, with no sensitive data ever entering a pixel.
Why this rarely works
Platforms restrict health advertising heavily: categories that don't allow interest targeting, creative rejected for implying a medical condition, and accounts suspended for repeat violations.
The usual response is one of two, and both are bad: give up and run generic ads until they mean nothing, or work around the policy until the account goes down. The third option is designing the campaign from the constraint — more work up front, fewer surprises later.
What's included
Technical account audit
Structure, signals, pixel, events and audiences, reviewed also from the angle of what's being sent that shouldn't be.
Permitted targeting strategy
What can and can't be used on each platform for this category. Resolved before building, not when the rejection arrives.
Creative production for paid
The volume and variety the engine needs, with every asset regulatorily validated before it goes up.
Measurement without sensitive data
A measurement plan that doesn't require a health condition to travel into an advertising system. That's a design constraint, not a later adjustment.
Why us
We keep current knowledge of how ad engines rank and how their policies shift, with daily tracking of the ecosystem. In healthcare that matters twice as much: a policy that changes without notice can halt a campaign the company approved months earlier.
Questions we get
Can you do remarketing in healthcare?
It depends on the platform and the category, and on several you can't. When you can't, we don't: the account-suspension risk outweighs the benefit, and there's a deeper problem with following someone around because of a medical condition.
What's the minimum budget?
It depends on the market and the goal, so we don't quote a generic figure. What we will say: if the budget can't cover the creative volume the engine needs, more money in media won't fix it.
Do you run the account or audit it?
Both, and they're separate services. Many brands start with an audit of what's already running — which in healthcare usually finds things worth switching off before optimizing anything.
The other services
regulatory compliance
Medical and legal validation of every asset, by market and by brand, built into production instead of bolted on at the end.
See the service → 02strategic consulting
Brand, audiences, channels and competitors, analysed inside the real regulatory frame of the product and the market it will run in.
See the service → 03medical and creative content
Educational and promotional content for professionals and patients, produced with the evidence up front and the craft intact.
See the service → 04omnichannel and engagement
Communication journeys for professionals and patients, coordinated across channels and measured end to end.
See the service →